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Luxury Living on the Rise: Indian Millennials Drive the Surge in Demand for Luxury Homes

 

Luxury Living on the Rise: Indian Millennials Drive the Surge in Demand for Luxury Homes



India secures 6th position globally in demand for luxury homes. According to Knight Frank India’s report, the county accounts 4%of the world’s total supply. The rising demand for luxury homes are mainly in seen in Mumbai, Delhi-NCR, Bengaluru, and Pune.

Indian Real Estate encounters paradigm shift in luxury landscape

Ranked 10th globally for upcoming branded residential projects, India is shaping 2% of the world’s future luxury supply across 83 nations.

With over 85,000 ultra-wealthy individuals calling India home — each boasting a net worth of $10 million or more — the country now represents 3.7% of the global high-networth population.

🏡 A new era of exclusive living is unfolding, and India is right at the heart of it.


Knight Frank’s The Residence Report 2025 reveals the remarkable rise of the branded residence sector.

From just 169 projects in 2011 to 611 in 2025, the market has witnessed phenomenal growth — with unit numbers set to soar from 27,000+ to over 162,000 by 2030.

Also Read: Why Consider a Top-Up Home Loan This Festive Season?

✨ Hotel brands continue to lead the space, representing 83% of all existing schemes, though their share is expected to settle around 80% as new lifestyle and developer-led brands enter the market.

Liam Bailey, global head of research at Knight Frank, said, “The branded residences sector has experienced strong, sustained growth, with momentum accelerating since 2023, fuelled by growing demand for branded living and developers’ appetite for premium positioning.”

The Dawn of Branded Luxury Living on Global Map

Knight Frank’s report points to a strategic eastward movement in branded residence development, with Asia-Pacific and Middle Eastern regions rapidly emerging as global powerhouses. Luxury is shifting east — with India, Thailand, the UAE, and Saudi Arabia leading the new wave of branded living.

“North America remains the dominant region for global branded residences- particularly the US– although its share of schemes is declining, from 32.7% of live schemes to 26.2% of pipeline projects. The Middle East shows the most significant increase, with its share of pipeline developments (26.7%) well ahead of its share of live projects (15.9%), driven largely by rapid expansion in the UAE and Saudi Arabia,” it said.

India’s Appetite for Luxury Homes Grows

The rising demand for luxury homes in India is reshaping the property market, driving developers to focus on premium, experience-led projects. This shift is boosting property values, attracting global investors, and transforming key cities into hubs of high-end living and long-term value.



Future of Luxury Real Estate in India 

The future of luxury real estate in India looks exceptionally promising, driven by a surge in affluent buyers, NRI investments, and evolving lifestyle aspirations. With the segment expected to nearly double in size by 2030, developers are focusing on premium design, branded residences, and world-class amenities that cater to a new generation of global-minded buyers.

As metros like Mumbai, Delhi-NCR, Bengaluru, and Pune continue to dominate emerging cities are also stepping into the spotlight, thanks to improved infrastructure and connectivity. Enhanced transparency through RERA regulations and a growing preference for sustainable, experience-driven living are further reshaping the market — positioning India as one of the most dynamic luxury housing destinations worldwide.




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